Shelby Lou's photo of Garden of the Gods, CO

Shelby Lou: The Wanderlust Copywriter & Editor

I'm a creative writer, editor, copywriter, SEO writer, and full-time freelancer. I have a bachelor's degree in creative writing and marketing certificates under my belt. I take pride in creating the best and most personalized content for each client. 

Wendy Bixby

"Shelby was enjoyable and easy to work with and wrote content that was accurate and useful for my clients. She also took all feedback with a constructive eye towards improving, which is so helpful and the trademark of a true professional."

Wendy Bixby, Vacation Rental Marketing Specialist

Emily Grice

“Shelby Lou was easy to work with and did an excellent job writing a blog post for me. I’d highly recommend working with her if you’re looking for an expert copywriter in the travel industry!”

Emily Grice, Emily Grice Writes

My Latest Work

The Ultimate Guide to Creating a Buyer Persona for Your Travel Business — Emily Grice Writes

Do you own or run a travel business? If so, you’re probably eager to find more people to book their trips with you, right?

One of the best ways to do this is by creating a buyer persona. It’ll help you gain insight into what your audience wants from your business. As well as how they want to consume the information about it.

This guide will walk you through the process of creating a traveler’s buyer persona. It'll help you grow your travel business through effective targeting and communication

How Emails Can Boost Your Bookings — Wendy Bixby

As a vacation rental manager, your goals are pretty simple, right? You want your homes to be fully booked out while raking in the five-star reviews, and you want to be at the top of the list in your location for any potential guests.

But the past few years have been crazy with constant changes and cancellations. Health regulations and restrictions keep updating and guests keep canceling or changing their reservations— for one reason or another.

It takes what seems like endless effort to reach

Follow Shelby Lou's Journey